Facebook Engagement Decline
It's no secret that Facebook has always worked for their users so that they can view the most relevant content on their feeds. But over the years, we have noticed an extensive decline in the organic reach of business pages, and this is because of the continuous changes in the Algorithms of Facebook. Every time users log in to Facebook, they are bombarded with 1500 irrelevant posts on average. Of these 1500 posts, only 300 are relevant and important enough to that particular user. Due to the vast number of posts on Facebook pages, users miss out on the content that is important to them. The content from their friends, family or any work-related posts gets ignored because of the page's post.
Facebook has started scrutinizing posts and reducing organic reach to drive brands to invest more budget into their business pages through Facebook Adverts. They are deliberately attacking any form of Engagement baiting on the handle; if there is any particular bait such as vote bait, share bait, comment bait, etc., then the posts with such content will not be visible in the newsfeed.
Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.
- Lori Ruff
How to avoid the decline in organic reach and keep your posts boosted.
Short and Precise Content
Make sure the posts on your page is relatable to your service. Giving perfect information in a single post is more effective than bombarding them with many posts.
Use of videos
Videos are trending on Facebook these days. People enjoy watching short videos that give them information. It is the most effective medium to interact with users.
Boosting the posts will help reach the targeted audience. In all these years, Facebook has evolved as a paid platform. If a Brand uses paid advertising on Facebook, it is more effective for business.
Be specific about your Target audience
Knowing your target audience will help you create the best content for your social media. You'll know what content you must post if you are targeting a particular age group or community.