If you’re a marketer or business owner, you might have been told to use SEO (Search Engine Optimization) more than once or twice. Yes, it’s an essential part of any successful marketing strategy. But just in case, if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or your money. So let’s see what SEO is in marketing and its role in marketing.
Think about what the user is going to type. – Matt Cutts
Let us understand What SEO is in Marketing?
For beginners, SEO stands for search engine optimization, and it’s the process of improving a website that helps it rank in search results when users search for specific words and phrases. For example, what would you do if you needed to replace your TV and weren’t sure which model to buy? Like most people, you’d reach for your phone or sit at your laptop and type a simple phrase into Google. You’d probably search “best 50-inch TV. SEO not only helps you to improve your rankings in search engines but also helps in increasing your leads and sales.
SEO targets quality traffic
One of the most significant advantages of SEO is that it is a strategy. Unlike traditional advertising methods, which involve reaching out to consumers whether they want to hear you, inbound marketing methods make it easy for your audience to find you when they want information. Traditional techniques, like cold calling, and spam emails, are done by the advertiser with goals in mind. On the other hand, inbound marketing is much more customer-centric; it involves creating helpful resources and making useful information easily accessible. Then, when users are ready to spend time researching your industry or learning more about their options for a specific product, they can find you on their own.
When it comes to SEO, you don’t pay for the ads
Google’s organic rankings are based on what its algorithm determines to be the best results for any query. This means that once you’ve created a page that the search engine deems worthy of directing its users to, it can continue to attract traffic to your site for months after you take it to live. Of course, researching and writing high-quality content requires an investment in time. The acquisition will either be in the form of time or money. If you choose to create it yourself, it might take some time if your money you decide to hire a digital marketing agency. Once you’ve made that initial investment, there’s no ongoing cost to keep attracting an audience to your content. You need to update all the pages after every few months. Also, it depends on the nature of the topic. The important thing is to add and improve, as there are chances that competitors might have decided to target the same keyword.
Another term you’ll come across within the SEO industry is “quality content. “The meaning of this term is straightforward, but its importance can’t be overstated as Google focuses on providing its users with the best results, due to which great content has become increasingly important. Achieving rankings is no longer straightforward as writing keyword-optimized page titles and headings. Keywords still play a role in SEO; Google is less concerned with the keywords on a page than the quality of the content it provides — and that means that one should be concerned with content quality, too.
SEO is an essential part of any marketing strategy. So, here is the answer to the question, “what is SEO in marketing?” the explanation is simple: it is one of the best ways to improve your visibility online and reach consumers as they are actively searching for information. It also benefits that no other digital marketing tactic can offer.